Yamaha & Kubota Further Invest In Advanced Farm Technologies, Developer Of Robotic Strawberry Harvester

    Posted On: September 24, 2021

    Advanced Farm Technologies recently raised $25 million in a Series B investment funding round that included investments from Series A investors Yamaha and Kubota. The startup is the developer of the automated TX Strawberry Harvester shown here. (Photo courtesy of Yamaha.)

    In 2019, startup company Advanced Farm Technologies (AFT) became the first U.S. company to bring fresh fruit to market by way of commercialized robotic strawberry harvesting based on its T-6 platform. The company recently exited a Series B funding round with an additional $25 million that will advance its automated strawberry harvesting efforts and adapt its technology to apple harvesting.

    Funding included investments from Series A investors Kubota and Yamaha. Yamaha notes the investments will allow both companies to apply technologies that quicken technological development and business expansion targeting the implementation of automated farming solutions for ground and tree crops.

    Automated Picking

    AFT’s Advanced Farm TX Robotic Strawberry Harvester incorporates multiple robots using computer vision and machine learning technologies to traverse fields and perform autonomous fruit harvesting 24 hours a day. The harvester can work alongside manual crews while automatically sensing and picking ripe strawberries via food-gripper technology. AFT says the machine’s early market success shows it’s a viable solution for the strawberry and apple industries, where labor supply challenges are persistent.

    “With this latest investment round, the company can scale its team and robotic technology, with an eye toward expanding market share and adapting its technology for new crops, to deliver on the promise of automated harvesting for 21st century farming,” says Rouz Jazayeri, managing partner of Catapult Ventures, which led the Series B funding round.


    Ongoing investments from Yamaha and Kubota in Advanced Farm Technologies will allow them to further their development of automated farming solutions. (Photo courtesy of Yamaha.)

    Investing Wisely

    Yamaha says with its investment, it will look to gain a foothold in corporate venture capital activities through the Yamaha Motor Ventures & Laboratory Silicon Valley division it created in 2015. Kubota, meanwhile, created an Innovation Center in 2019 to support open innovation initiatives through partnerships with external organizations. Those efforts enable Kubota to further its knowledge concerning advanced agritech and advance its business models, leading to faster development of its solution business.

    “Working together with external partners, both companies will advance open innovation for proactive engagement with advanced technologies in the broad agricultural field and will work for the purpose of accelerating the creation of new businesses, products, and services to address various global social issues,” Yamaha says.

    Find The Right Specialty Crop Equipment

    You’ll find a large variety of new and used specialty crop equipment for sale every day on SpecialtyCropEQ.com, including Kubota machines.

    Source: Yamaha

      Blog Archive
    What's New At Sandhills Global
    Posted 6/4/2026
    Find out about the latest Sandhills features and news, including the new Bloomberg/Sandhills dealer survey, the new parts hub, Hot Lists, and more. ...
    Read the full blog post
    Used Construction Equipment Rentals Remain Strong as Sales Cool
    Posted 6/4/2026
    Used construction equipment inventory levels continued to decline in May, led by crawler excavators and wheel loaders, according to the latest Sandhills Global market reports. ...
    Read the full blog post
    Find Parts & Components The Easy Way On SpecialtyCropEQ.com
    Posted 5/28/2026
    The new SpecialtyCropEQ.com Parts For Sale page makes finding the parts and components you need more efficient than ever. ...
    Read the full blog post
    Used Truck Fleets Continue to Age Amidst Ongoing Inventory Decline
    Posted 5/7/2026
    According to the latest Sandhills Global market reports, inventory levels of used trucks on TruckPaper.com and other Sandhills platforms are down over 20% compared to last year and is continuing a downward trend. ...
    Read the full blog post
    NeedTurfEquipment Showcases Professional Machinery For Big-League Turf Care
    Posted 5/1/2026
    NeedTurfEquipment is the No.1 resource for buying and selling new and used professional turf care machinery, golf carts, zero-turn mowers, and more. ...
    Read the full blog post
    LivestockMarket & EquineMarket Facilitate Sales & Auctions Of Livestock, Horses & Hay
    Posted 5/1/2026
    LivestockMarket and EquineMarket help producers sell farm animals and horses, including cattle, swine, goats, alpacas, sheep, ponies, donkeys, and mules. ...
    Read the full blog post
    What's New At Sandhills Global
    Posted 4/30/2026
    Find out about the latest additions to Sandhills platforms, including TruckPaper.com’s new trailer model names and BoatHarbor.com’s new mobile app. ...
    Read the full blog post
    Smart Farm Machinery Sales Strategies Start With Sandhills Ag Platforms
    Posted 4/28/2026
    These powerhouse platforms, including TractorHouse, MarketBook, and SpecialtyCropEQ, reach a global audience and provide the tools and advertising options to set sellers up for success. ...
    Read the full blog post
    2026 North American Specialty Crop Equipment Trade Shows
    Posted 4/15/2026
    Whether you’re looking to compare orchard and vineyard tractors, watch harvester and sprayer demos, see the latest technologies in action, or network with other professionals, these events offer opportunities to do so. ...
    Read the full blog post
    Used Semi-Trailer Market Improves Despite Downward Truck Market Trends and Rising Fuel Prices
    Posted 4/6/2026
    According to new Sandhills Global market reports, used semi-trailer asking prices and auction values ticked up in March and are trending upward. ...
    Read the full blog post