Sell Farm Machinery At Auction & Wholesale With AuctionTime, Equipmentfacts & Pre-AuctionTime

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Besides world-class retail sales platforms like TractorHouse, Sandhills offers dealers opportunities to sell farm equipment and more via auction, wholesale, or a combination of all three.

In addition to multiple world-class retail sales platforms like TractorHouse, Sandhills offers dealers other avenues to sell agricultural equipment and more via auction, wholesale, or a combination of all three. These include:

• Online-only auctions on AuctionTime
• Livestreaming of on-site auctions with online bidding on Equipmentfacts
• A combination of wholesale and retail sales opportunities before auction with Pre-AuctionTime

Online Auctions

Dealers and auctioneers routinely use AuctionTime for customer consignments. Dealers also use online auctions to sell off-brand trade-ins or last year’s models without a long wait, while auctioneers trust AuctionTime’s high gavel prices for retirement and estate sales.

With weekly Wednesday auctions, sellers can choose an auction date that fits their needs. Auctioneers and dealers handle the entire selling process for customers, including answering bidder questions, collecting winning bids, and issuing a check post-sale.

Assets benefit from the immense reach of AuctionTime.com, AuctionTime magazine, and Sandhills retail platforms, such as TractorHouse.com for farm equipment and MotorSportsUniverse.com for ATVs, side-by-sides, and other powersports vehicles. An AuctionTime unit appears prominently at the top of most categories to attract bidders internationally.

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To cross-promote auction items to a massive audience, a rotation of AuctionTime and Equipmentfacts listings appear at the top of search results on Sandhills trade sites and mobile apps.

Simulcast Live Auctions

Live auctions still draw crowds in this online age. Bidders can inspect items and livestock in person while enjoying the social aspect of the events. But thanks to Equipmentfacts, on-site auctions and production sales can also fetch higher selling prices through online exposure and bidding.

Equipmentfacts livestreams in-person auctions with high-definition video. Its reps not only help set up the camera and internet connection, but can also assist with uploading the sale catalog, bidder registration and approvals, submitting online bids to the auctioneer, answering bidder questions, and clerking the sale.

As with AuctionTime assets, a rotation of current Equipmentfacts listings appears at the top of most categories on industry-relevant sites, such as TractorHouse.com.

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Auction sellers can track results with the AuctionTime and Equipmentfacts Bidder Map apps in the Sandhills Cloud. They show where bidders are located for particular sale dates, packages, and equipment categories.

Pre-AuctionTime

What if you want to sell an asset on AuctionTime.com, but you’re also open to a quick sale or think it could sell for more with a retail or wholesale price? The combined sales approach of Pre-AuctionTime gives items immediate retail and wholesale opportunities for three or four weeks on Sandhills trade sites, plus an automatic fallback position on AuctionTime.com if the equipment hasn’t sold by the auction’s starting date.

For example, your Case IH tractor could simultaneously appear for retail sale on TractorHouse.com and wholesale on Fast Track Iron, Sandhills’ exclusive dealer network. Roughly 40% of Pre-AuctionTime assets sell through one of these channels, but if your tractor doesn’t, it will go under the hammer, with many more online bidders watching the sale due to the extra marketing exposure before the auction.

Pre-AuctionTime is a free option you can choose as you use Inventory Management to select assets for AuctionTime. Retail buyers won’t know that a machine is also available at wholesale or is scheduled for auction.

A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.