Get FinancingReach Orchard & Vineyard Equipment Buyers With SpecialtyCropEQ.com
Those blueberries, pecans, and glasses of wine we regularly enjoy all require specialized farm machinery to produce. When growers of specialty crops like these and dozens of others need to connect with dealers and private sellers of equipment for tillage, planting, crop maintenance, and harvesting, they turn to SpecialtyCropEQ.com.
Reach Buyers Everywhere
Sandhills Global launched Specialty CropEQ.com in 2019 as a dedicated platform following the strong performance of specialty crop equipment on TractorHouse.com, the foremost resource for buying and selling ag equipment. At SpecialtyCropEQ.com, buyers can explore listings for nut, grape, berry, and vegetable harvesters, along with orchard and vineyard tractors, sprayers, receivers, sweepers, planters, carts, conditioners, and more.
“Backed by TractorHouse, Specialty CropEQ.com is the definitive online resource for specialty crop producers,” says TractorHouse Sales Manager Ryan Homan. “Any listing posted to the site is cross-posted across multiple Sandhills sales channels, including TractorHouse, MarketBook, TractorHouse Australia, Farm & Plant, and Farm Machinery Locator. This expanded distribution strategy maximizes your equipment’s exposure, putting it in front of a broader audience of qualified buyers and increasing the likelihood of a faster sale.”
A Buyer-Friendly Experience
SpecialtyCropEQ.com makes it easy to browse equipment, attachments, and other assets by category, manufacturer, model, or recently added listings. Users can search for specific equipment, apply filters to refine results, view rental equipment, and browse assets featured in upcoming AuctionTime online-only auctions and Equipmentfacts live simulcast sales.
Buyers can also view select listings, such as irrigation equipment, pickup trucks, and forklifts, from TractorHouse.com, TruckPaper.com, and MachineryTrader.com without leaving the site. Every listing can include detailed specs, multiple photos, videos, asset location, and seller contact information, plus access to financing through CurrencyFinance and free shipping quotes through FR8Star.
Registered users can save assets to watch lists, receive personalized equipment recommendations, post free Want-To-Buy listings, and sign up for text alerts and weekly email updates. Full site functionality is also available via dedicated iOS and Android apps.
Ad Options For All Needs
Sandhills offers sellers a wide range of advertising solutions designed to drive results. Due to SpecialtyCropEQ.com’s close connection to TractorHouse, many sellers choose to purchase ads in TractorHouse magazine, which is published in eight regional U.S. editions, allowing sellers to target buyers where they operate, such as nut producers in California.
Every asset appearing in a print ad receives a corresponding online featured listing on both SpecialtyCropEQ.com and TractorHouse.com that ranks high in search results. Consistent advertisers can also list their entire specialty crop inventory online as general listings.
Maximize Your Exposure
How prominently a featured listing appears online depends on the ad type. Priority page ads, such as front and back covers, typically appear on the first page of search results. These are followed by assets in multipage spreads, full- and half-page ads, and photo listings. Listings for specialty crop equipment in upcoming auctions rank highest.
Banner ads provide another cost-effective way to reach buyers, appearing on the SpecialtyCropEQ.com homepage or on specific category pages. Sellers can also highlight specific assets, auction sales, and more through targeted email blasts delivered to the SpecialtyCropEQ.com marketing distribution list. Sellers with Sandhills-hosted websites can link listings back to their own sites to drive additional listing traffic.
Specialize Your Sales Today
Contact your Sandhills sales representative to learn how SpecialtyCropEQ.com can help you connect with buyers actively searching for specialty farm equipment.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.