Hosted Websites For Ag Equipment Dealers Attract Buyers With Custom Designs & Lead-Generating Features

Sellers of farm equipment already know TractorHouse and its niche brands SpecialtyCropEQ and NeedTurfEquipment provide leads from serious buyers, but those in the know take that even further by turning their websites into another lead-generating machine by choosing Sandhills Global as their web host.

When you choose Sandhills as a host, you get an expertly designed, mobile-friendly website that showcases your business, inventory, and services with features tailored to your industry and market. There are no setup costs, no contracts, and no hidden fees. Those who currently have HTML websites hosted by Sandhills receive a free site redesign when they convert to a WordPress site, providing substantial savings.

Lead-Generating Features

With the right features, your website can increase sales and build a loyal base of repeat customers. A web designer will work with you to craft an engaging site that highlights your products and services and encourages visitors to take action. The look, content, and functionality are approved by you and built by the design team. Each site is fully responsive to be compatible with any phone or device, so customers can browse your site from anywhere, even out in the field.

Features such as a new equipment showroom or scrolling inventory highlight your latest assets. If you work with specific brands, you can highlight them with links to all inventory from those manufacturers. Parts and service request forms allow customers to initiate an order or schedule an appointment as soon as they know they need it, even outside regular office hours, reducing downtime and helping them get back in the field. Dealers can also advertise sales or specials on the homepage to encourage buyers to act.

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Van L Equipment’s website (https://www.vanlequipment.com/) makes it easy to browse new and used equipment by category or manufacturer. Near the bottom of the homepage are links to schedule service or request parts, which help customers reduce downtime and generate more revenue for the company.

Better Inventory Management

Sandhills-hosted websites are integrated with Sandhills’ Inventory Management system, creating a single point of entry for adding assets to your website and listing them on TractorHouse.com, SpecialtyCropEQ.com, NeedTurfEquipment.com, and any other relevant Sandhills brands. You can also sync assets from Inventory Management to Facebook Marketplace at no cost to expand your exposure to more buyers by exporting up to 10 units at a time.

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On Baker Implement’s site (https://www.bakerimplement.com/), visitors can scroll to the Browse Inventory By Category section on the homepage to view popular categories. Hovering over a category photo reveals subcategories.

Add E-Commerce

Allow your customers to buy instantly with e-commerce integration. Your Sandhills designer will handle the initial store setup, inventory integration with Inventory Management, and embedding the store into the hosted website. You will handle all transactions, payments, taxes, and orders.

Adding e-commerce is especially helpful for those selling parts, which are often easy to ship and can help customers reduce downtime when ordered quickly. Contact your Sandhills representative to learn more about adding e-commerce integration to your Sandhills-hosted website.

A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.