Get FinancingNeedTurfEquipment Showcases Professional Machinery For Big-League Turf Care
“It’s going to be a great season,” say coaches, athletes, and their fans every spring. So do the sports turf managers—the folks responsible for building and maintaining the thick, healthy grass of the playing surface. They’re the professionals who leave perfect green stripes on the baseball field and a rolled, manicured green on all 18 holes of the golf course.
That’s where NeedTurfEquipment comes in. It’s the No.1 resource for buying and selling new and used turf care machinery, golf carts, zero-turn mowers, and more. With spring sales in full swing, buyers and sellers connect through two biweekly print publications, the NeedTurfEquipment.com website, and an easy-to-use mobile app.
Target The Right Audience
NeedTurfEquipment magazine is sent every week to sports field managers, golf course superintendents, and groundskeepers in alternating regional editions. Having print editions for the Eastern and Western regions of the U.S. allows dealers to focus their advertising efforts geographically, while the NeedTurfEquipment app and website spread the word to buyers nationally and internationally.
Website & Mobile App
NeedTurfEquipment.com’s powerful yet user-friendly search features help buyers find the right new and used equipment for their specific needs. Buyers can filter machinery by cutting width, fuel type, horsepower, location, and more.
The handy NeedTurfEquipment mobile app is available for iOS and Android devices. The native app stays continuously in sync with the website and allows for easy changes to location and currency.
The platform also has a localized site in the United Kingdom (NeedTurfEquipment.co.uk) for groundsmen, greenkeepers, sports turf managers, and dealers in Great Britain and Northern Ireland.
Advertise With NeedTurfEquipment
Advertising options combine print ads with online listings for maximum exposure to this niche audience. Every machine in NeedTurfEquipment magazine also appears on NeedTurfEquipment.com as a featured listing in the upper tier of buyer search results.
The type and size of your print ad determine how highly your featured listings rank on NeedTurfEquipment.com. Turf care assets being auctioned via AuctionTime or Equipmentfacts appear first, followed by featured listings from priority page print ads. Ranked by their prominence in print, priority pages include the front and back covers, inside and facing front and back cover pages, and the centerfold.
Next in online placement come listings from single-item photo listings in print. Immediately after these are the featured listings from multi-page spreads, and then full-page, half-page, and quarter-page display ads.
Dealers who consistently run a display ad in the magazine can list the rest of their inventory as general listings on NeedTurfEquipment.com. General listings appear after the featured listings tier on both the website and the NeedTurfEquipment mobile app. Sandhills also offers highly effective digital marketing options such as banner ads and email blasts to turf equipment buyers.
Cross-Platform Promotion
Since NeedTurfEquipment is a niche brand of TractorHouse, all of its online listings are cross-posted on the TractorHouse.com platform. Listings are also cross-listed on other relevant Sandhills Global trade sites. Mowers, for example, are also posted on TreeTrader.com, and tilt trailers are posted on TruckPaper.com.
For even greater exposure, turf machinery listings are cross-posted on Sandhills platforms around the world. On those websites, assets available in the country or region appear at the top of list and search pages. These sites include NeedTurfEquipment.co.uk and FarmMachineryLocator.co.uk in the United Kingdom, FarmAndPlant.ie in Ireland, TractorHouse.eu in broader Europe, and MarketBook websites in Canada, Latin America, and elsewhere.
Financing & Shipping Available
Professional turf care and golf course machinery can be a significant investment, but CurrencyFinance can help U.S. and Canadian buyers find the best financing available. As a dealer, you can offer point-of-sale financing with CurrencyFinance. Alternatively, buyers can click Apply For Financing on any listing to start an application. Buyers can also request free shipping quotes by clicking the Get Shipping Quotes button on any listing. Contact your Sandhills rep for details.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.