Bobcat Company Announces Investment In Agtonomy To Accelerate Technology In Ag Industry

    Posted On: June 16, 2023

    This post is courtesy of Bobcat.

    Bobcat Company, a global compact equipment, innovation, and work site solutions brand, announced today a strategic investment in Agtonomy, a Silicon Valley-based, ag tech software company that helps agriculture and land maintenance operators optimize operations through sustainable, innovative solutions.

    Bobcat’s equity investment is part of a broader strategic partnership with Agtonomy formed earlier this year to create new and innovative ways to enhance Bobcat equipment for increased productivity and performance.

    “By leveraging the software solutions developed by Agtonomy, we can continue to focus on productivity gains from Bobcat equipment and advance alternative energy and autonomous innovation in farming and related industries,” said Scott Park, CEO and vice chairman of Doosan Bobcat, Inc. “We are always looking to bring the best solutions to our customers. And, given our ongoing partnership, we are excited to pioneer new advances together to empower farmers to accomplish more.”

    This investment will accelerate development to deliver value to specialty ag farmers and growers to help them lower operating costs, achieve greater efficiencies, and address ongoing skilled labor shortages.

    "We're delighted to strengthen our partnership with Bobcat, the leading innovator in compact equipment,” said Tim Bucher, CEO and co-founder of Agtonomy. “By joining forces, we can rapidly accelerate our impact on the farming community. With our shared commitment to innovation, we are poised to deliver solutions that address the many challenges facing agriculture today.”

    Agtonomy’s technology allows farmers to remotely execute labor-intensive field tasks, such as weeding, spraying, mowing, and transporting with more precision. The solution allows farming operations to automate workloads, increase labor efficiency and provides farmers with greater control over the economics of their operations.

    “Our dedication to innovation, the future of autonomous operation, and alternative-energy solutions makes Agtonomy an ideal company to invest in as we strive to help farmers be more productive and efficient,” said Joel Honeyman, Doosan Bobcat vice president of global innovation. “We are committed to integrating smart solutions with our equipment to advance the farming community.”

     Bobcat offers an extensive lineup of agriculture equipment along with attachments designed for farmers, ranchers, and landowners. Through this partnership, Bobcat and Agtonomy will collaborate to create new and innovative ways of enhancing Bobcat equipment for increased productivity and performance to benefit farmers and specialty growers.

    Investments like this are a critical aspect of Bobcat’s vision to integrate smart and sustainable technological advances with its 65-year legacy of innovation. The company currently has two additional technology investments in its portfolio, including radar technologies company Ainstein AI and Greenzie, an autonomous software company for commercial lawn mowers and outdoor power equipment.

    Learn more about how Bobcat is transforming the industry through its innovation leadership.

    You’ll find a huge selection of new and used Bobcat equipment for sale at TractorHouse.com.


      Blog Archive
    What's New At Sandhills Global
    Posted 6/4/2026
    Find out about the latest Sandhills features and news, including the new Bloomberg/Sandhills dealer survey, the new parts hub, Hot Lists, and more. ...
    Read the full blog post
    Used Construction Equipment Rentals Remain Strong as Sales Cool
    Posted 6/4/2026
    Used construction equipment inventory levels continued to decline in May, led by crawler excavators and wheel loaders, according to the latest Sandhills Global market reports. ...
    Read the full blog post
    Find Parts & Components The Easy Way On SpecialtyCropEQ.com
    Posted 5/28/2026
    The new SpecialtyCropEQ.com Parts For Sale page makes finding the parts and components you need more efficient than ever. ...
    Read the full blog post
    Used Truck Fleets Continue to Age Amidst Ongoing Inventory Decline
    Posted 5/7/2026
    According to the latest Sandhills Global market reports, inventory levels of used trucks on TruckPaper.com and other Sandhills platforms are down over 20% compared to last year and is continuing a downward trend. ...
    Read the full blog post
    NeedTurfEquipment Showcases Professional Machinery For Big-League Turf Care
    Posted 5/1/2026
    NeedTurfEquipment is the No.1 resource for buying and selling new and used professional turf care machinery, golf carts, zero-turn mowers, and more. ...
    Read the full blog post
    LivestockMarket & EquineMarket Facilitate Sales & Auctions Of Livestock, Horses & Hay
    Posted 5/1/2026
    LivestockMarket and EquineMarket help producers sell farm animals and horses, including cattle, swine, goats, alpacas, sheep, ponies, donkeys, and mules. ...
    Read the full blog post
    What's New At Sandhills Global
    Posted 4/30/2026
    Find out about the latest additions to Sandhills platforms, including TruckPaper.com’s new trailer model names and BoatHarbor.com’s new mobile app. ...
    Read the full blog post
    Smart Farm Machinery Sales Strategies Start With Sandhills Ag Platforms
    Posted 4/28/2026
    These powerhouse platforms, including TractorHouse, MarketBook, and SpecialtyCropEQ, reach a global audience and provide the tools and advertising options to set sellers up for success. ...
    Read the full blog post
    2026 North American Specialty Crop Equipment Trade Shows
    Posted 4/15/2026
    Whether you’re looking to compare orchard and vineyard tractors, watch harvester and sprayer demos, see the latest technologies in action, or network with other professionals, these events offer opportunities to do so. ...
    Read the full blog post
    Used Semi-Trailer Market Improves Despite Downward Truck Market Trends and Rising Fuel Prices
    Posted 4/6/2026
    According to new Sandhills Global market reports, used semi-trailer asking prices and auction values ticked up in March and are trending upward. ...
    Read the full blog post